There is a lot of talks about strategic planning in the industry, but not so much clarity about what it actually entails and how to make it right for your organization. 

To detangle this issue, we invited Erika Atkins, an arts administration consultant, Founder of Atkins Impact Strategy, and Executive Director of Bloomingdale School of Music (BSM). Over the past decade, she has worked as an arts administrator, youth development professional, teaching artist and performer in New York City and her native Washington D.C. area. She holds an MS in Arts Administration from Drexel University and is currently the Secretary of the Board of Directors for the. NYC Arts in Education Roundtable and a member of the Advisory Council of Americans for the Arts. Previously, Erika has worked at Opening Act and The New Victory Theater (New York City) and Levine Music (Washington, D.C.). Erika has been collaborating with Benvenuti Arts for the past six years on BSM fundraising efforts. Most recently, Erika also joined the BA team for a strategic planning session for the Pittsburgh Center for Arts & Media.

In the live interview with Alicia Olivo, Benvenuti Arts’ Consultant for Special Projects, Erika will share her insights on strategic planning, drawing on over a decade of experience leading and consulting arts organizations across the country.